Why us?

Easy to understand approach

We believe a successful OKRs journey needs an approach that embraces “crawl-walk-run.” To get your organization focused, aligned, and engaged in what matters most and create a culture that values risk-taking, we recommend our proven, easy-to-understand 3-phase framework. 

Asia OKRs Coach with Hands-on Experience

About Catherine Chen

Catherine is an expert in the field of Corporate Talent Development and Management. Her experience includes leading the Talent Development & Management program for a Fortune Global 500 company. Her achievement in Talent Development was rewarded by the Excellence of Education Awards of Life Office Management Association.

Many of Catherine’s clients had the busy-but-not-productive problem. People worked hard on work output but did not focus on work outcomes; they were not able to connect their work to the bigger picture of the organization.  With this in mind, she explored how to enhance the alignment and execution within companies, and discovered OKRs in 2017. Recently, Catherine joined OKRs.com to focus on OKRs coaching to improve execution.

As a Chinese native, Catherine is fluent in Mandarin. She graduated from the University of Sheffield with a Master’s degree in Multilingual Information Management.

Areas of Expertise

•Integrating OKRs with performance management

•Distinguishing between OKRs and KPIs

•Coaching OKRs in Asia